How to do keyword research using the Google Keyword Planner tool – Beginners

How to do keyword research using the Google Keyword Planner tool – Beginners

Social Media Marketing - EMDS

First, a little history.

About a year ago, Google dropped their well known PageRank algorithm and now rely on a different ranking calculation altogether. SEO Moz (A keyword research service) has put together a theory on how Google ranks their pages, calling the figures used for ranking “Page Authority” and “Domain Authority.” These two figures provide an educated guess regarding what rank you will land on Google, when targeting a specific keyword. Since DA and PA are easy to understand and the closest estimation we have on determining exactly how Google ranks pages, I am going to use those terms to explain the process of keyword research and ranking your website.

Page Authority and Domain Authority are scored on a scale from 0-100 based on a number of factors. New sites with no backlinks will generally have a Domain Authority of under 10, where larger sites could be 50-60 or more. Sites like Facebook, Twitter and YouTube have 98+ Domain Authority and Page Authority, so unless you run a multi-billion dollar business, you probably won’t be outranking them anytime soon!

Domain Authority

Domain Authority climbs higher when you have a large amount of high quality backlinks pointing to your domain. (This includes all websites that link back to your site, from any source on the internet.) These links can point to any location on your website, from the root domain homepage all the way to a small hidden post on your blog about puppies. The bigger the websites are that rank to you, the more authority you will receive.

 

To read the rest of the story by Elite Envy go here.

What Makes a Great Post?

What Makes a Great Post?

There are millions of new posts published each day across WordPress.com alone…

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Professional curators like Dave Pell at Next Draft, Maria Popova at Brain Pickings, and Robert Cottrell at The Browser scour the web and share the best, most fascinating, and most interesting finds. Curation is a demanding job — there’s just so much out there (and some say that at the end of the day, we’re all going to miss almost everything anyway).

The several editors at Automattic spend part of their day exploring the WordPress.com Reader, watching for trending posts on Twitter and Facebook, and using internal tools to find noteworthy posts across WordPress.com, WordPress, and Jetpack for the Freshly Pressed showcase, which we’ll retire soon. We’ll continue to select and feature editors’ picks of the day on our new destination site chttps://cherilucasrowlands.wordpress.com/writing-201-clinic/what-makes-a-great-post/alled Discover, which you’ll be able to explore soon at discover.wordpress.com.

We look for material across different categories, old and new. (In fact, we love finding timeless older reads deep in bloggers’ archives.)

There are millions of new posts published each day across WordPress.com alone, so “a great post” needs to stand out immediately, hook readers at the first line, and keep their attention to the end. Not only that, an excellent read resonates long after it’s over — a great post makes you think and engage in the comments, and inspires you to respond with your own take. It’s a piece you can read again (and again).

 

To read the rest of this article go here.

Perspectives on Watermarks (and Various Methods to Protect Your Images)

Perspectives on Watermarks (and Various Methods to Protect Your Images)

  Photographers sharing their perspectives on watermarks:

    Jeff Sinon, Jeff Sinon Photography
    Mary McAvoy, The Ripest Pics
    Karla Aguilar, Traveller Soul
    Richard Smith Jr., Reckless Pixel
    Marcus Kazmierczak, Mkaz.com
    Jen Hooks, Light Candy
    Pam Kocke, Pyjammy’s {Identical} Triplets
    Donncha Ó Caoimh, In Photos
    Stephen McLeod Blythe, All My Friends Are JPEGs

Many photographers display watermarks — commonly known in the form of a visible marker such as text, a logo, or a signature — on photographs for various reasons, while others strongly prefer not to add them. Here, we’ve asked a handful of WordPress photographers their takes. You’ll read a mix of opinions from bloggers who take pictures for different reasons, their various experiences and methods, and links to other sources of information.

Crashing surf, granite spires, and the sun braking through the clouds, all combine in this dramatic image carpeted along the rocky New Hampshire coast.

Crashing surf, granite spires, and the sun braking through the clouds, all combine in this dramatic image carpeted along the rocky New Hampshire coast.

Like other roundups on The Daily Post that compile the best practices of bloggers, our goal is not to tell you what’s “right” or “wrong,” but to present a range of perspectives so you can decide what you are most comfortable with — and choose the best route for you and your photographs.
Do you use watermarks on your blog images? If yes, why is this important? If no, why is it not necessary for you?

    Jeff Sinon is a nature and landscape photographer. He’s an active Daily Post participant and has written posts for us on composition and image orientation.

Jeff: Yes, always. I use watermarks as both a security measure against image theft, as well as for branding.

Considering the “if it’s on the internet it must be free” mentality that seems so prevalent, I do everything I can to make sure my photos aren’t used without my permission and that I’m being compensated for their use. I make my watermark fairly large so that an attempt to crop it out will usually have a detrimental effect on the photo. I use my watermark, along with only sharing low-resolution files, as a deterrent to unauthorized use.

Image by Jeff Sinon

    My watermark is also my logo, my brand.
    –Jeff Sinon

My watermark is also my logo, my brand. It’s very distinctive and recognizable, letting people know that they are looking at a photo by Jeff Sinon. While some people argue that a watermark detracts from the photo, I’ve had almost universally positive feedback on my watermark, with only a handful of people complaining about its size.

    Richard Smith Jr. is a photographic artist from New Jersey.

Richard: Do I use watermarks? My answer is yes and no: it depends on the nature of the photo. I am a photographer and more so a Photoshop artist, and I create images that may be printed and sold, or I might have a client who has hired me to create an image. Either way, I will watermark it when posting to my blog. I feel the mark should not be distracting: a simple custom watermark in the lower corner is sufficient.

To read the rest of the article and the other photographers opinions go here.

40 of the Best Social Media Analytics Tools for WordPress Users

40 of the Best Social Media Analytics Tools for WordPress Users

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In past posts on social media and content strategy I’ve always included a section called something along the lines of “measure, iterate, & repeat”. This essential step in content strategy is where you take time to reflect on your content’s performance, make data driven changes to your existing strategy, and try again. All of which is pretty hard to do if you don’t have some way of measuring your efforts.

That’s where social media analytics tools come in. They allow you to make informed decisions about your content strategy and (ideally) improve with each round of iteration. Which is why in today’s post I’ll be providing an overview of a wide variety of social media analytics tools WordPress users may wish to integrate into their overall content strategy efforts. Beginning with some of the best free social media analytics tools available.

To read the rest go here.

Copyright and Creators

the book room: novelist, John Degen interviews other writers, and talks about copyright way too much

 

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John Degen, novelist and Executive Director of The Writers Union of Canada, recently engaged in a back-and-forth of the value of copyrights to creators. The discussion was precipitated by a question Degen had been asked on developments in Canadian copyright law. As described on The Writing Platform, “In Canada, a small tweak to copyright legislation resulted in a large loss of income for many writers when the principle of ‘fair dealing’ was extended to include education and interpreted by educational institutions to mean unlimited copying of relatively large portions of works.’ Degen summarized the importance of copyright to creative professionals as, “If you create it, you own it. If someone wants to use what you own, there needs to be a discussion.” He later elaborated on his point in a series of tweets, including one that compared an attack on copyright as a land grab.

This lead to a response from an academic in Finland, who asked whether copyright, as other legal concepts, should “develop and evolve” – a point of view that Degen describes as, “I’m not attacking your rights; I’m merely questioning whether or not they actually need to exist.” In the resulting Twitter exchange, Degen referenced the change in “fair dealing,” describing how a push by academics in Canada led to the elimination of collective licensing of written works for education, and resulting in a loss of income for writers. In the meantime, the price of the educational materials and tuition – ostensibly the reason for the law change – continued to rise. The result, Degen wrote, was “an attack on workers’ rights, creative livelihoods, on academic freedom, on students.”

 

Degen’s full article can be read on his blog by going here.

Hashtag Campaign

Hashtag Campaign

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Collectively, a hashtag campaign called “#PrayItForward took place last month to reach the churched and a base of more than two million followers worldwide. The idea was to connect with Christians seeking the grace of God and tailor a social media campaign to encourage individuals to respond with how they performed random acts of kindness through prayer within their communities. We wanted to create an online environment to share the prayers – devotions that are usually kept in silence – across the digital landscape helping people to see the goodness that is trending across the web.

Launched on Facebook, Twitter and Google Plus, the online community created a conversation that united individuals, who shared a common cause, to a global ministry reaching 12.4 million social media users. To date, the campaign has reached over 4 million people and has received more than 185,000 likes, shares and posts on Facebook and Twitter. Through a concerted effort, statistics from the social media campaign indicated that thousands of people from 171 countries responded to the prayer-themed content being generated from posts that expressed individual needs and prayer for others.

To read the rest of the artical go here:  Churches Are Hip in Keeping Up with Online Hashtag Campaigns