Cleaning Logo

Cleaning Logo

Cleaning Logo 2 Sisters Cleaning Business Card Front

 

Two Sisters Cleaning logo and business card that I designed for a cleaning business.

Creating a good logo is far harder than people think.

Logo’s designs are a very physiological in nature as well as using all good graphic art skills.

So much information has to be packed into a small space. What story does this logo tell?

A person or business needs to put their best foot forward and a logo is the first thing most people will see.

I took a graphic art class that all we did was talk and design logo’s and what made a good one.

When I first started the class I kept thinking, “How hard can this be?”

Way hard!

Some of the considerations of good logo design were:

1.) Make your design simple with as few elements in it as possible.

2.) Design in B&W first. Make sure the elements look good in B&W and then add color.

3.) Can you shrink the logo down and still be readable. Small is as important as large because of all the places this logo    will have to go. Business cards, flyers and websites are just a few considerations.  

4.) Make multiple layouts with different elements and fonts and then have the customer give you and idea what they like and then you can refine it down. It is a process.

I Busted A Mirror

I Busted A Mirror

A funny garphic: I busted a mirror and got seven years bad luck, but my lawyer thinks he can get me five

 

I busted a mirror and got seven years bad luck, but my lawyer thinks he can get me five – is a funny graphic that I made.

I love sayings be they serious or funny and then put an image with it.

Photographs and text many times can take you in a completely different place or drive home a point.

This quote came from from my friend Jack and we went through images that would best tell the story.

Finding the right font is very important as well as having it stand out from a confusing background.

In this case I chose a somewhat playful font and made it yellow.

I then made a background with the same font using a strong stroke in Illustrator to stand out for more readability.

To see more of my graphics or photography, go here to Fine Art America.

 

Busted mirror and got seven years bad luck, but my lawyer thinks he can get me five

Social Media PR Strategy

Social Media PR Strategy

Social Media PR Strategy photo of a bubble

 

 

 

 

Social-Media PR Strategy

Why You Should Include Influential Social-Media Users in Your PR Strategy

Marketers have a lot of options when it comes to choosing how to best reach customers: traditional marketing, mass media, digital, social media, public relations, celebrity promotions, guerrilla marketing, etc.

However, the newest emerging marketing category is all about social media users with large followings, sometimes called “influencers,” those undercover trendsetters who are gradually adding new layers to the way marketers leverage social.

These social media users are everyday people who turn themselves into rock stars. They’re the ones who blog, record, and podcast themselves straight into online fame, and the fame portion is now translating into massive potential for brands.

In the world of social media, the spotlight’s direction is determined by what interests readers and viewers. Those who have something interesting to say collect their own followers, giving people with wits and talent instant influence with the power to plug your brand.

Some marketers still aren’t sold on this Social-Media PR strategy, but those who hesitate may soon be left in the dust.

Popular social media users are wising up to the chance to connect with major brands they love, and smart marketers are building relationships that cost pennies and could pay out for years to come.

These popular folks are making their mark on marketing, and not just because investing in them is is easy.

‘Influencers’ blend well with the marketing tools you’re already using.

If you would like to read the rest of the artical go here: Why You Should Include Influential Social-Media Users in Your PR Strategy