Should Your Company Consider Alternative Domain Extensions?

Should Your Company Consider Alternative Domain Extensions?

Should Your Company Consider Alternative Domain Extensions?

Should Your Company Consider Alternative Domain Extensions?

By 

An increasing number of small-business owners are trying new domain extensions like .art. Learn how your company may benefit from additional URLs.

It used to be that there were only seven options when it came to top level domain names (TLD), or that part of the domain located to the right of the dot. (.com, .org, .net and .edu are the best known of the original TLDs.) But alternative domain extensions are quickly gaining in popularity.

Businesses can now select from many other options, with extensions such as .live, .reviews and .video, according to Bill Glenn, vice president of marketing for Rightside, a domain name registry. “New domain extensions are steadily increasing, and brands and marketers will soon see that these domains are a part of our online ecosystem.”

Companies such as Apple, Google and Dow Jones have embraced the use of new domain extensions. “The belief is that more descriptive and targeted URL extensions offer diverse benefits, such as better calls to action and enhanced branding,” says Glenn. “One of the newest domains is .family, which [was] announced just last month and has already been embraced by companies worldwide, including Amazon.”

Should Your Company Consider Alternative Domain Extensions?

Digital Identity Can Become More Multi-faceted

Ten years ago, a brand could rely on a single website to promote a product or message. “To carry their brand’s messages, today’s small businesses typically need a website, as well as profiles on third-party social platforms,” says Glenn. “The old approach of a single domain carrying your brand forward simply isn’t enough, especially given that these third-party platforms understandably put their brands first, like www.facebook.com/yourbrand. Brands that want a thoughtful, curated experience for their customers and audience need to take a creative approach and register complementary domains like www.yourbrand.live.”

Such complementary domains may help give businesses the ability to maintain more control over their brands and create a better experience for their customers. “Complementary domains simply means differentiating the URL through the TLD, while keeping the domain name itself static,” says Glenn. “The Los Angeles Times’ web properties are a good example of this strategy. They’ve split various pages into LATimes.video, LATimes.social and LATimes.news.”

Adopting New Domain Extensions Can Pay Off

With competition becoming stiffer when it comes to organic and even Pay Per Click (PPC) search results, it may pay to experiment with alternative domain extensions, believes Glenn. “Some of the most expensive Google keyword phrases are related to legal services. In March 2015, attorney Eric Block decided to forgo the PPC-heavy approach of his competitors and moved from EricBlockLaw.com to his current Jacksonville.Attorney domain. Within months, Eric saw huge gains in traffic and search rankings. Today, the site ranks as high as the first overall search result for keywords like ‘Jacksonville attorney.’ This is an example of how new domain extensions are a boon to search engine marketing efforts.”

If you would like to read the rest of this article, please click here: Alternative Domain Extensions?

 

 

Should Your Company Consider Alternative Domain Extensions?

 

Should Your Company Consider Alternative Domain Extensions?

6 Ways to Make Your Personal Website More Effective

6 Ways to Make Your Personal Website More Effective

6 ways to make your personal website more effective

by Amber Leigh Turner

6 ways to make your personal website more effective

 

From authors and designers, to coders and writers – and everyone in between – personal websites are a new concept that is likely here to stay.

For those of us who are self-employed, well known on the internet, or trying to build an online persona, personal websites help us further our career goals and act as a universal “about me” go-to on the web.

This is your personal internet billboard, so it should reflect your personality and highlight your work.

Share content you’ve written (original or previously published), showcase the creations you’ve been working on, post event videos in which you’re speaking, or just have an elegant way to talk about you, your story, and your background.

Personal websites are what you make of them, and there’s really no right or wrong way to go about creating one, but there are some general things you should consider before getting started.

All personal sites should have:

  • A clear and easy to spell domain name
  • An about me page that really is all about you
  • Easy to find contact information… why have a site for people to find you if they can’t contact you

Additionally, websites aren’t static, they’re dynamic. For that reason, you must always be sure to update your site whenever you accomplish something.

If you’ve been thinking of getting your personal website together, here are some great examples of personal websites that hit all of the right points in making them effective and outstanding in their own right.

Share your potential

6 ways to make your personal website more effective

Kelsey Klemme is a UX designer from Los Angeles that uses her personal website to showcase her work and to have an easy way for prospective clients to contact her. Her site has a very clean layout, organized home page, and exactly the pieces of information someone would want to know about Kelsey.

If you would like to read the rest of this artical, please go here. Make your web design more effective

 

Graphic Design – What Is It?

Graphic Design – What Is It?

Graphic Design – What Is IT?

Most people have heard of the term but do not really know what it is exactly.

First, a little history lesson.

The name “Graphic Design” first appeared in print in the 1922 essay “New Kind of Printing Calls for New Design” by William Addison Dwiggins, an American book designer in the early 20th century.
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Raffe’s Graphic Design, published in 1927, is considered to be the first book to use “Graphic Design” in its title.

Wow…as a graphic designer I really didn’t know that.

 

Graphic design is the process of visual communication, and problem-solving through the correct use of typography, space, image and color.

 

And this from Wikipedia:

Graphic design is the process of visual communication, and problem-solving through the correct use of typography, space, image and color.

The field is considered a subset of visual communication and communication design, but sometimes the term “graphic design” is used interchangeably with these due to overlapping skills involved.

Graphic designers use various methods to create and combine words, symbols, and images to create a visual representation of ideas and messages.

A graphic designer may use a combination of typography, visual arts and page layout techniques to produce a final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.

Common uses of graphic design include identity (logos and branding), publications (magazines, newspapers and books), print advertisements, posters, billboards, website graphics and elements, signs and product packaging.

For example, a product package might include a logo or other artwork, organized text and pure design elements such as images, shapes and color which unify the piece.

Composition is one of the most important features of graphic design, especially when using pre-existing materials or diverse elements.graphic design-like activities span the history of humankind: from the caves of Lascaux, to Rome’s Trajan’s Column to the illuminated manuscripts of the Middle Ages, to the dazzling neons of Ginza.

 

Graphic design is the process of visual communication, and problem-solving through the correct use of typography, space, image and color.

By John Tarr. A graphic design I made of the font “Arno Pro” back when I was in graphic arts school.

 

In truth “Babylon, artisans pressed cuneiform inscriptions into clay bricks or tablets which were used for construction. The bricks gave information such as the name of the reigning monarch, the builder, or some other dignitary”.

Arguably, this could have be identified as the first billboard or road signs announcing the name of the governor of a state or mayor of the city today.

The Egyptians developed a key communication by hieroglyphics which used picture symbols dating as far back as 136 B.C. found on the Rosetta Stone. “The Rosetta stone, found by one of Napoleon’s engineers was an advertisement for the Egyptian ruler, Ptolemy as the “true Son of the Sun, the Father of the Moon, and the Keeper of the Happiness of Men”

Further, the Egyptians also brought the invention of papyrus, paper made from reeds found along the Nile, on which they transcribed advertisements more common among their people at the time.

Between the dates of 500A.D. and 1450 A.D., also known as the “Dark Ages”, it was the Monks that kept the symbols and writings alive when much of the citizenry were stagnated in progressive learning in reading and writing.

In both this lengthy history and in the relatively recent explosion of visual communication in the 20th and 21st centuries, there is sometimes a blurring distinction and overlapping of advertising art, graphic design and fine art.

After all, they share many of the same elements, theories, principles, practices and languages, and sometimes the same benefactor or client. In advertising art the ultimate objective is the sale of goods and services.

Amazing that history is. If you would like to read more about this history go here.

 

The Rosetta Stone is a granodiorite stele inscribed with a decree issued at Memphis, Egypt, in 196 BC on behalf of King Ptolemy V. The decree appears in three scripts: the upper text is Ancient Egyptian hieroglyphs, the middle portion Demotic script, and the lowest Ancient Greek. Because it presents essentially the same text in all three scripts (with some minor differences among them), the stone provided the key to the modern understanding of Egyptian hieroglyphs.

The Rosetta Stone is a granodiorite stele inscribed with a decree issued at Memphis, Egypt, in 196 BC on behalf of King Ptolemy V. The decree appears in three scripts: the upper text is Ancient Egyptian hieroglyphs, the middle portion Demotic script, and the lowest Ancient Greek. Because it presents essentially the same text in all three scripts (with some minor differences among them), the stone provided the key to the modern understanding of Egyptian hieroglyphs.

Web Safe Fonts

Web Safe Fonts

 

Web Safe Fonts

If you are trying to create a website with fonts that appear on a large percentage of computers, then you need to use a “web safe font”. While there are only a few fonts that are found on virtually every computer out there, if you use these fonts in your font stacks, your web pages will look correct.

Sans Serif Web Safe Fonts

Here are your best bets for sans serif fonts. If you include these in your font stacks, most people will see the page correctly.

  • Arial
  • Arial Black
  • Tahoma
  • Trebuchet MS
  • Verdana

And some other choices that will give you good coverage, but might miss some computers, so include a more common one as a backup in your font stack.

  • Century Gothic
  • Geneva
  • Lucida
  • Lucida Sans
  • Lucida Grande

 

Web Safe Fonts

If you are trying to create a website with fonts that appear on a large percentage of computers, then you need to use a “web safe font”. While there are only a few fonts that are found on virtually every computer out there, if you use these fonts in your font stacks, your web pages will look correct.

 

Serif Web Safe Fonts

Here are some of your best bets for serif fonts.

  • Courier
  • Courier New
  • Georgia
  • Times
  • Times New Roman

And here are some other choices that will give you some coverage, but you should include a more common one as a backup.

  • MS Serif
  • New York
  • Palatino
  • Palatino Linotype

If you would like to read the rest of this artical, please go here: Fonts that Work on Most Computers

 

Web Safe Fonts

36 Reasons Why Having a “Free Website” is a Bad Idea

36 Reasons Why Having a “Free Website” is a Bad Idea

36 Reasons Why Having a “Free Website” is a Bad Idea

The thought of getting free website is tempting.

The internet is full of companies offering free website hosting even for self-hosted WordPress.

You’re probably wondering what’s the catch?

Why isn’t everyone else using a free WordPress website?

In this article, we will share 36 reasons why having a free website is a bad idea and something that you should AVOID at all costs.

36 Reasons Why Having a “Free Website” is a Bad Idea

 

What Do We Mean by Free Website?

Most beginners who want to start their own website want to keep the cost low which is understandable.

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So you typically Google the term free website and find many companies offering free website hosting services for free.

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The thought of having free web hosting and building your site without paying anything is tempting.

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Until you get a reality check.

Once you sign up to these so-called “free website services”, you slowly start discovering the limitations and many of them turn out to be not free at all.

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If you or your friend is thinking about getting a free website, then stop now. And read these 36 reasons why free websites are almost always a bad idea.

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1. Extremely slow websites

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Most free website hosting providers put hundreds of websites sharing the same server.

This makes all their websites load at very low speeds.

Slow websites create bad user experience and are bad for SEO.

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2. Unprofessional web address

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Having a website address like mysmallbusiness.Freewebsite.com does not look professional at all.

Visitors to your website and potential customers would find it quite difficult to take your website seriously when you don’t even have a proper domain name.

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And when you ask these companies for a custom domain, you usually have to pay a premium – something like $19 – $25 for a domain which normally costs $10.

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3. Trial Service is Not Really Free

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Many of these free website services often turn out to be limited trials.

After a while you are asked to pay for it. In most cases, this price is usually way higher than normal WordPress hosting services.

If you added a credit card during signup, then they can charge you without giving you any warning.

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4. Hidden charges for free website

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Like any other business, these free website companies need to make money too.

Some of them charge their users for additional services like image hosting, email accounts, FTP access, website transfer, etc.

These charges are often outrageously high.

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5. They can lock down your data

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Many users who start with a free website and then want to move to a paid service, find it impossible to move their website data.

These service providers do not offer any tools to easily migrate your site.

Users end up paying freelancers to manually export their content which can quickly increase your bill.

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6. Irrelevant advertisements on your website

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Most of these free website services are supported by advertisements.

You create content and build your website, but they get paid for the ads.

Often these ads are distracting, intrusive, and look ugly.
The worst part is, sometimes your savvy competitors can then pay these free website hosting companies to advertise on your website.

Talk about sabotaging your business.

 

If you would like to read the rest of this artical go here: Why FREE Websites Are a Bad Idea.

 

36 Reasons Why Having a “Free Website” is a Bad Idea

Tarr Swimming Team

Tarr Swimming Team

Tarr swimming team Tarr Swimming Team

 

 

These are 4 of my 7 grandchildren. I started teaching them swimming back in early May, two days a week.

At that time, they did not know how to swim very well and all were afraid of the deep end to some degree.

In 5+ months they have gone from timid water bugs to being competitive in all 4 strokes. Yes, I said ALL four. Freestyle, backstroke, breast and butterfly. Yes, butterfly! They have become fish.

They all love swimming now and are disappointed when we happen to miss even one day. They use kick boards for the first half hour of every practice, then for an hour we work on each stroke and then practice flips or turns depending on the stroke.

I have a private pool at my disposal that I swim laps in. At one practice we invited other children their own age that already compete on other swimming teams to come and swim with us for the day. My guys were just as fast if not faster in many events. I can not believe how fast they progressed in just one summer.

I had them watch women Olympic swimming events from 2012 Olympics on UTube. That has inspired them in big ways. They now know girls can compete on a very high level in sports and want to do the same.

You have to understand, the three girls in this photograph come from a home that is very cerebral in its approach to raising their children. They are homed schooled by a very smart mother and are very proficient in the arts, music, theater and language. Each one plays at least one music instrument. They all perform in a number of plays every year. They are way ahead of most children when it comes to school. Who teaches their children Latin? My daughter-in-law did and the kids loved it. They now know where many of our root words come from in the English language.

When it came to sports, it was non existent in their lives outside paddling around in their own pool at home. Its been amazing how far and fast they progressed not only for me but the rest of the family. Swimming has been the perfect vehicle for introducing physical activity into their lives. I am stoked!

I have to give thanks to the high school swimming team that I was apart of and had me competing on a high level when I was in school. Waukegan swimming at both East and West campus in 1967-1971. I competed in freestyle and butterfly in school. Waukegan is a town 50 miles north of Chicago, Illinois on Lake Michigan.

Who would have thought that something I learned to do at the age of 17, 40+ years ago would give me something I would share and teach to my grandchildren?

Its hard to share physical things in Arizona in the summer because it is so hot but swimming is perfect.

It has truly been a blessing this summer for me and my family. The fall this year has come way to soon for them and me.

Bulking Up Panoramic

Bulking Up Panoramic

                Bulking Up Panoramic – A Photographic Story

Bulking Up Panoramic Photograph in front of bulk food display

 

Bulking up panoramic is a story of two tales.

I went shopping at the warehouse store, Winco, with my friend Jack and soon found out why he drinks so much coffee.

I could see that the bulk coffee display was overwhelming — visually and with the strong aroma of coffee — and it fed into his addiction to caffeine perfectly. 

As I looked around, I spied more bulk displays that were more than enough for any addiction.

The candy bulk display grabbed my notice.

That one did not have a strong aroma, but the amazing array of colors, and towering size of this monolith, was attention-grabbing.

I saw it from halfway across the store!

Bulking Up Panoramic Candy Display

It was well over 8 feet tall, and contained every imaginable type of wrapped candy.

I must have spent 10 minutes just staring at all the different items before I remembered that I should take a photograph with my cell phone.

When I snapped one, I realized that taking an image in its “regular” capture mode would not do it justice — so I switched to “panoramic” mode.

I have since changed the name from panoramic mode to addiction mode! Since I bought my iPhone from Apple, I have been amazed by its image capture in both still and video images.

I bought an exterior mic for good voice sound quality, and installed the cell on a tripod, to stop any shaking. The result looks very professional; I will be making video interviews in the near future.

To be fair, I did minor edits to these panoramic images on this page using Photoshop. I added sharpening and color saturation. I would have done the same with any images that I might have taken with my Nikon DSLR’s. That’s just what good photographers do with their photographs, no matter what medium they use.

I guess the moral of this blog post is, do not let an opportunity go by without taking photographs that help tell a story and record some of your life, for yourself and others. After all, with a good cell or DSLR, you are the family historian…

If Life is Just Matter Then Life is Pointless

If Life is Just Matter Then Life is Pointless

If Life is Just Matter... Then Life is Just Pointless - A graphic art design by John Tarr

 

 

If Life is Just Matter… Then Life is Just Pointless

The thing I love about graphic arts is it gives me a voice to express myself in so many ways.

I stay away from political graphics.

Other times there are some sayings that are so profound that they bear repeating.

I struggled with what photograph I should use with with the quote but I settled on something simple.

The saying was complex enough so it didn’t need more complexity.

This flower photograph was taken by my wife Monica to which I added some Photoshop help in color saturation.

What does “If Life is Just Matter, Then Life is Just Pointless” mean to you?