Never Make These Logo Design Mistakes Again

Never Make These Logo Design Mistakes Again

  Never Make These Logo Design Mistakes Again

 

Never Make These Logo Design Mistakes Again

 

 

 

 

 

Never Make These Logo Design Mistakes Again

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Professional logo designers must avoid making some mistakes that are so common with other designers. Here are the things you should be avoiding while creating a logo.

Avoid designing in Photoshop. Many designers make mistake of creating a logo in Photoshop or any other bitmap photo editing suite. Expert designer advise against using these tools as they all it a bad practice.

Study the reasons that experts give against using pixels instead of vector graphics.

not follow gimmicks and trends. Logo design trends change regularly after few months and it is hard to follow one as it will be changing soon.

You can take inspiration from the trends but do not follow them too much and instead rely on your imagination.

Avoid lazy selection of font family. The designer should find out right general font style theme that matches with business message of a logo.

Some sense of style, aesthetic matching etc. will help in selection of right type of fonts.

To read the rest of important informative artical go here: Never Make These Logo Design Mistakes Again

Cleaning Logo

Cleaning Logo

Cleaning Logo 2 Sisters Cleaning Business Card Front

 

Two Sisters Cleaning logo and business card that I designed for a cleaning business.

Creating a good logo is far harder than people think.

Logo’s designs are a very physiological in nature as well as using all good graphic art skills.

So much information has to be packed into a small space. What story does this logo tell?

A person or business needs to put their best foot forward and a logo is the first thing most people will see.

I took a graphic art class that all we did was talk and design logo’s and what made a good one.

When I first started the class I kept thinking, “How hard can this be?”

Way hard!

Some of the considerations of good logo design were:

1.) Make your design simple with as few elements in it as possible.

2.) Design in B&W first. Make sure the elements look good in B&W and then add color.

3.) Can you shrink the logo down and still be readable. Small is as important as large because of all the places this logo    will have to go. Business cards, flyers and websites are just a few considerations.  

4.) Make multiple layouts with different elements and fonts and then have the customer give you and idea what they like and then you can refine it down. It is a process.

I Busted A Mirror

I Busted A Mirror

A funny garphic: I busted a mirror and got seven years bad luck, but my lawyer thinks he can get me five

 

I busted a mirror and got seven years bad luck, but my lawyer thinks he can get me five – is a funny graphic that I made.

I love sayings be they serious or funny and then put an image with it.

Photographs and text many times can take you in a completely different place or drive home a point.

This quote came from from my friend Jack and we went through images that would best tell the story.

Finding the right font is very important as well as having it stand out from a confusing background.

In this case I chose a somewhat playful font and made it yellow.

I then made a background with the same font using a strong stroke in Illustrator to stand out for more readability.

To see more of my graphics or photography, go here to Fine Art America.

 

Busted mirror and got seven years bad luck, but my lawyer thinks he can get me five

Social Media PR Strategy

Social Media PR Strategy

Social Media PR Strategy photo of a bubble

 

 

 

 

Social-Media PR Strategy

Why You Should Include Influential Social-Media Users in Your PR Strategy

Marketers have a lot of options when it comes to choosing how to best reach customers: traditional marketing, mass media, digital, social media, public relations, celebrity promotions, guerrilla marketing, etc.

However, the newest emerging marketing category is all about social media users with large followings, sometimes called “influencers,” those undercover trendsetters who are gradually adding new layers to the way marketers leverage social.

These social media users are everyday people who turn themselves into rock stars. They’re the ones who blog, record, and podcast themselves straight into online fame, and the fame portion is now translating into massive potential for brands.

In the world of social media, the spotlight’s direction is determined by what interests readers and viewers. Those who have something interesting to say collect their own followers, giving people with wits and talent instant influence with the power to plug your brand.

Some marketers still aren’t sold on this Social-Media PR strategy, but those who hesitate may soon be left in the dust.

Popular social media users are wising up to the chance to connect with major brands they love, and smart marketers are building relationships that cost pennies and could pay out for years to come.

These popular folks are making their mark on marketing, and not just because investing in them is is easy.

‘Influencers’ blend well with the marketing tools you’re already using.

If you would like to read the rest of the artical go here: Why You Should Include Influential Social-Media Users in Your PR Strategy

How to do keyword research using the Google Keyword Planner tool – Beginners

How to do keyword research using the Google Keyword Planner tool – Beginners

Social Media Marketing - EMDS

First, a little history.

About a year ago, Google dropped their well known PageRank algorithm and now rely on a different ranking calculation altogether. SEO Moz (A keyword research service) has put together a theory on how Google ranks their pages, calling the figures used for ranking “Page Authority” and “Domain Authority.” These two figures provide an educated guess regarding what rank you will land on Google, when targeting a specific keyword. Since DA and PA are easy to understand and the closest estimation we have on determining exactly how Google ranks pages, I am going to use those terms to explain the process of keyword research and ranking your website.

Page Authority and Domain Authority are scored on a scale from 0-100 based on a number of factors. New sites with no backlinks will generally have a Domain Authority of under 10, where larger sites could be 50-60 or more. Sites like Facebook, Twitter and YouTube have 98+ Domain Authority and Page Authority, so unless you run a multi-billion dollar business, you probably won’t be outranking them anytime soon!

Domain Authority

Domain Authority climbs higher when you have a large amount of high quality backlinks pointing to your domain. (This includes all websites that link back to your site, from any source on the internet.) These links can point to any location on your website, from the root domain homepage all the way to a small hidden post on your blog about puppies. The bigger the websites are that rank to you, the more authority you will receive.

 

To read the rest of the story by Elite Envy go here.

What Makes a Great Post?

What Makes a Great Post?

There are millions of new posts published each day across WordPress.com alone…

cheri-lucas-rowlands

 

Professional curators like Dave Pell at Next Draft, Maria Popova at Brain Pickings, and Robert Cottrell at The Browser scour the web and share the best, most fascinating, and most interesting finds. Curation is a demanding job — there’s just so much out there (and some say that at the end of the day, we’re all going to miss almost everything anyway).

The several editors at Automattic spend part of their day exploring the WordPress.com Reader, watching for trending posts on Twitter and Facebook, and using internal tools to find noteworthy posts across WordPress.com, WordPress, and Jetpack for the Freshly Pressed showcase, which we’ll retire soon. We’ll continue to select and feature editors’ picks of the day on our new destination site chttps://cherilucasrowlands.wordpress.com/writing-201-clinic/what-makes-a-great-post/alled Discover, which you’ll be able to explore soon at discover.wordpress.com.

We look for material across different categories, old and new. (In fact, we love finding timeless older reads deep in bloggers’ archives.)

There are millions of new posts published each day across WordPress.com alone, so “a great post” needs to stand out immediately, hook readers at the first line, and keep their attention to the end. Not only that, an excellent read resonates long after it’s over — a great post makes you think and engage in the comments, and inspires you to respond with your own take. It’s a piece you can read again (and again).

 

To read the rest of this article go here.

Perspectives on Watermarks (and Various Methods to Protect Your Images)

Perspectives on Watermarks (and Various Methods to Protect Your Images)

  Photographers sharing their perspectives on watermarks:

    Jeff Sinon, Jeff Sinon Photography
    Mary McAvoy, The Ripest Pics
    Karla Aguilar, Traveller Soul
    Richard Smith Jr., Reckless Pixel
    Marcus Kazmierczak, Mkaz.com
    Jen Hooks, Light Candy
    Pam Kocke, Pyjammy’s {Identical} Triplets
    Donncha Ó Caoimh, In Photos
    Stephen McLeod Blythe, All My Friends Are JPEGs

Many photographers display watermarks — commonly known in the form of a visible marker such as text, a logo, or a signature — on photographs for various reasons, while others strongly prefer not to add them. Here, we’ve asked a handful of WordPress photographers their takes. You’ll read a mix of opinions from bloggers who take pictures for different reasons, their various experiences and methods, and links to other sources of information.

Crashing surf, granite spires, and the sun braking through the clouds, all combine in this dramatic image carpeted along the rocky New Hampshire coast.

Crashing surf, granite spires, and the sun braking through the clouds, all combine in this dramatic image carpeted along the rocky New Hampshire coast.

Like other roundups on The Daily Post that compile the best practices of bloggers, our goal is not to tell you what’s “right” or “wrong,” but to present a range of perspectives so you can decide what you are most comfortable with — and choose the best route for you and your photographs.
Do you use watermarks on your blog images? If yes, why is this important? If no, why is it not necessary for you?

    Jeff Sinon is a nature and landscape photographer. He’s an active Daily Post participant and has written posts for us on composition and image orientation.

Jeff: Yes, always. I use watermarks as both a security measure against image theft, as well as for branding.

Considering the “if it’s on the internet it must be free” mentality that seems so prevalent, I do everything I can to make sure my photos aren’t used without my permission and that I’m being compensated for their use. I make my watermark fairly large so that an attempt to crop it out will usually have a detrimental effect on the photo. I use my watermark, along with only sharing low-resolution files, as a deterrent to unauthorized use.

Image by Jeff Sinon

    My watermark is also my logo, my brand.
    –Jeff Sinon

My watermark is also my logo, my brand. It’s very distinctive and recognizable, letting people know that they are looking at a photo by Jeff Sinon. While some people argue that a watermark detracts from the photo, I’ve had almost universally positive feedback on my watermark, with only a handful of people complaining about its size.

    Richard Smith Jr. is a photographic artist from New Jersey.

Richard: Do I use watermarks? My answer is yes and no: it depends on the nature of the photo. I am a photographer and more so a Photoshop artist, and I create images that may be printed and sold, or I might have a client who has hired me to create an image. Either way, I will watermark it when posting to my blog. I feel the mark should not be distracting: a simple custom watermark in the lower corner is sufficient.

To read the rest of the article and the other photographers opinions go here.

40 of the Best Social Media Analytics Tools for WordPress Users

40 of the Best Social Media Analytics Tools for WordPress Users

social-media-analytics-thumbnail

In past posts on social media and content strategy I’ve always included a section called something along the lines of “measure, iterate, & repeat”. This essential step in content strategy is where you take time to reflect on your content’s performance, make data driven changes to your existing strategy, and try again. All of which is pretty hard to do if you don’t have some way of measuring your efforts.

That’s where social media analytics tools come in. They allow you to make informed decisions about your content strategy and (ideally) improve with each round of iteration. Which is why in today’s post I’ll be providing an overview of a wide variety of social media analytics tools WordPress users may wish to integrate into their overall content strategy efforts. Beginning with some of the best free social media analytics tools available.

To read the rest go here.