Should Your Company Consider Alternative Domain Extensions?

Should Your Company Consider Alternative Domain Extensions?

Should Your Company Consider Alternative Domain Extensions?

Should Your Company Consider Alternative Domain Extensions?

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An increasing number of small-business owners are trying new domain extensions like .art. Learn how your company may benefit from additional URLs.

It used to be that there were only seven options when it came to top level domain names (TLD), or that part of the domain located to the right of the dot. (.com, .org, .net and .edu are the best known of the original TLDs.) But alternative domain extensions are quickly gaining in popularity.

Businesses can now select from many other options, with extensions such as .live, .reviews and .video, according to Bill Glenn, vice president of marketing for Rightside, a domain name registry. “New domain extensions are steadily increasing, and brands and marketers will soon see that these domains are a part of our online ecosystem.”

Companies such as Apple, Google and Dow Jones have embraced the use of new domain extensions. “The belief is that more descriptive and targeted URL extensions offer diverse benefits, such as better calls to action and enhanced branding,” says Glenn. “One of the newest domains is .family, which [was] announced just last month and has already been embraced by companies worldwide, including Amazon.”

Should Your Company Consider Alternative Domain Extensions?

Digital Identity Can Become More Multi-faceted

Ten years ago, a brand could rely on a single website to promote a product or message. “To carry their brand’s messages, today’s small businesses typically need a website, as well as profiles on third-party social platforms,” says Glenn. “The old approach of a single domain carrying your brand forward simply isn’t enough, especially given that these third-party platforms understandably put their brands first, like www.facebook.com/yourbrand. Brands that want a thoughtful, curated experience for their customers and audience need to take a creative approach and register complementary domains like www.yourbrand.live.”

Such complementary domains may help give businesses the ability to maintain more control over their brands and create a better experience for their customers. “Complementary domains simply means differentiating the URL through the TLD, while keeping the domain name itself static,” says Glenn. “The Los Angeles Times’ web properties are a good example of this strategy. They’ve split various pages into LATimes.video, LATimes.social and LATimes.news.”

Adopting New Domain Extensions Can Pay Off

With competition becoming stiffer when it comes to organic and even Pay Per Click (PPC) search results, it may pay to experiment with alternative domain extensions, believes Glenn. “Some of the most expensive Google keyword phrases are related to legal services. In March 2015, attorney Eric Block decided to forgo the PPC-heavy approach of his competitors and moved from EricBlockLaw.com to his current Jacksonville.Attorney domain. Within months, Eric saw huge gains in traffic and search rankings. Today, the site ranks as high as the first overall search result for keywords like ‘Jacksonville attorney.’ This is an example of how new domain extensions are a boon to search engine marketing efforts.”

If you would like to read the rest of this article, please click here: Alternative Domain Extensions?

 

 

Should Your Company Consider Alternative Domain Extensions?

 

Should Your Company Consider Alternative Domain Extensions?

6 Ways to Make Your Personal Website More Effective

6 Ways to Make Your Personal Website More Effective

6 ways to make your personal website more effective

by Amber Leigh Turner

6 ways to make your personal website more effective

 

From authors and designers, to coders and writers – and everyone in between – personal websites are a new concept that is likely here to stay.

For those of us who are self-employed, well known on the internet, or trying to build an online persona, personal websites help us further our career goals and act as a universal “about me” go-to on the web.

This is your personal internet billboard, so it should reflect your personality and highlight your work.

Share content you’ve written (original or previously published), showcase the creations you’ve been working on, post event videos in which you’re speaking, or just have an elegant way to talk about you, your story, and your background.

Personal websites are what you make of them, and there’s really no right or wrong way to go about creating one, but there are some general things you should consider before getting started.

All personal sites should have:

  • A clear and easy to spell domain name
  • An about me page that really is all about you
  • Easy to find contact information… why have a site for people to find you if they can’t contact you

Additionally, websites aren’t static, they’re dynamic. For that reason, you must always be sure to update your site whenever you accomplish something.

If you’ve been thinking of getting your personal website together, here are some great examples of personal websites that hit all of the right points in making them effective and outstanding in their own right.

Share your potential

6 ways to make your personal website more effective

Kelsey Klemme is a UX designer from Los Angeles that uses her personal website to showcase her work and to have an easy way for prospective clients to contact her. Her site has a very clean layout, organized home page, and exactly the pieces of information someone would want to know about Kelsey.

If you would like to read the rest of this artical, please go here. Make your web design more effective

 

Web Safe Fonts

Web Safe Fonts

 

Web Safe Fonts

If you are trying to create a website with fonts that appear on a large percentage of computers, then you need to use a “web safe font”. While there are only a few fonts that are found on virtually every computer out there, if you use these fonts in your font stacks, your web pages will look correct.

Sans Serif Web Safe Fonts

Here are your best bets for sans serif fonts. If you include these in your font stacks, most people will see the page correctly.

  • Arial
  • Arial Black
  • Tahoma
  • Trebuchet MS
  • Verdana

And some other choices that will give you good coverage, but might miss some computers, so include a more common one as a backup in your font stack.

  • Century Gothic
  • Geneva
  • Lucida
  • Lucida Sans
  • Lucida Grande

 

Web Safe Fonts

If you are trying to create a website with fonts that appear on a large percentage of computers, then you need to use a “web safe font”. While there are only a few fonts that are found on virtually every computer out there, if you use these fonts in your font stacks, your web pages will look correct.

 

Serif Web Safe Fonts

Here are some of your best bets for serif fonts.

  • Courier
  • Courier New
  • Georgia
  • Times
  • Times New Roman

And here are some other choices that will give you some coverage, but you should include a more common one as a backup.

  • MS Serif
  • New York
  • Palatino
  • Palatino Linotype

If you would like to read the rest of this artical, please go here: Fonts that Work on Most Computers

 

Web Safe Fonts

36 Reasons Why Having a “Free Website” is a Bad Idea

36 Reasons Why Having a “Free Website” is a Bad Idea

36 Reasons Why Having a “Free Website” is a Bad Idea

The thought of getting free website is tempting.

The internet is full of companies offering free website hosting even for self-hosted WordPress.

You’re probably wondering what’s the catch?

Why isn’t everyone else using a free WordPress website?

In this article, we will share 36 reasons why having a free website is a bad idea and something that you should AVOID at all costs.

36 Reasons Why Having a “Free Website” is a Bad Idea

 

What Do We Mean by Free Website?

Most beginners who want to start their own website want to keep the cost low which is understandable.

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So you typically Google the term free website and find many companies offering free website hosting services for free.

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The thought of having free web hosting and building your site without paying anything is tempting.

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Until you get a reality check.

Once you sign up to these so-called “free website services”, you slowly start discovering the limitations and many of them turn out to be not free at all.

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If you or your friend is thinking about getting a free website, then stop now. And read these 36 reasons why free websites are almost always a bad idea.

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1. Extremely slow websites

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Most free website hosting providers put hundreds of websites sharing the same server.

This makes all their websites load at very low speeds.

Slow websites create bad user experience and are bad for SEO.

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2. Unprofessional web address

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Having a website address like mysmallbusiness.Freewebsite.com does not look professional at all.

Visitors to your website and potential customers would find it quite difficult to take your website seriously when you don’t even have a proper domain name.

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And when you ask these companies for a custom domain, you usually have to pay a premium – something like $19 – $25 for a domain which normally costs $10.

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3. Trial Service is Not Really Free

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Many of these free website services often turn out to be limited trials.

After a while you are asked to pay for it. In most cases, this price is usually way higher than normal WordPress hosting services.

If you added a credit card during signup, then they can charge you without giving you any warning.

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4. Hidden charges for free website

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Like any other business, these free website companies need to make money too.

Some of them charge their users for additional services like image hosting, email accounts, FTP access, website transfer, etc.

These charges are often outrageously high.

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5. They can lock down your data

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Many users who start with a free website and then want to move to a paid service, find it impossible to move their website data.

These service providers do not offer any tools to easily migrate your site.

Users end up paying freelancers to manually export their content which can quickly increase your bill.

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6. Irrelevant advertisements on your website

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Most of these free website services are supported by advertisements.

You create content and build your website, but they get paid for the ads.

Often these ads are distracting, intrusive, and look ugly.
The worst part is, sometimes your savvy competitors can then pay these free website hosting companies to advertise on your website.

Talk about sabotaging your business.

 

If you would like to read the rest of this artical go here: Why FREE Websites Are a Bad Idea.

 

36 Reasons Why Having a “Free Website” is a Bad Idea