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Collectively, a hashtag campaign called “#PrayItForward took place last month to reach the churched and a base of more than two million followers worldwide. The idea was to connect with Christians seeking the grace of God and tailor a social media campaign to encourage individuals to respond with how they performed random acts of kindness through prayer within their communities. We wanted to create an online environment to share the prayers – devotions that are usually kept in silence – across the digital landscape helping people to see the goodness that is trending across the web.

Launched on Facebook, Twitter and Google Plus, the online community created a conversation that united individuals, who shared a common cause, to a global ministry reaching 12.4 million social media users. To date, the campaign has reached over 4 million people and has received more than 185,000 likes, shares and posts on Facebook and Twitter. Through a concerted effort, statistics from the social media campaign indicated that thousands of people from 171 countries responded to the prayer-themed content being generated from posts that expressed individual needs and prayer for others.

To read the rest of the artical go here:  Churches Are Hip in Keeping Up with Online Hashtag Campaigns